How Luxury Packaging Impacts Jewelry Brand Perception?

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2025-12-17 11:15:39 -

When a customer first sees a jewelry piece, attention goes beyond the design of the jewelry. Luxury packaging plays a role in forming first impressions. Imagine opening a box to reveal a necklace. The feel of the box, the texture of the surface and the way the box opens can send messages about the quality of jewelry inside. If packaging looks cheap or weak even jewelry can seem less valuable....

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